Advance PPC Training Program with Google & Bing Certifications

goole ads ppc training pondicherry

Be the Google Ads Expert!

Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses

This course will teach you how to use digital channels and platforms such as Google Ads and Google Marketing Platform as a powerful promotional tool by targeting the right audiences, based on demographics, occupation, interests and locations.

After completing this course, you’ll be able to create focused, well planned, and cleverly executed campaigns with compelling calls-to-action that provide measurable results.

What will I learn?

By the end of this course you’ll walk away with the ability to:

  • Learn the fundamentals of paid search
  • Discover how to set-up, track, budget and optimise paid search campaigns with acquisition in mind
  • Understand the difference between paid search and programmatic advertising
  • Learn how to leverage insights from tracking and analysing data to optimise campaign performance
  • Explain the mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings
  • Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
  • Write compelling ad copy and implement all the basic ad extensions at your disposal
  • Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment

Why should I take this course?

This course is for anyone interested in managing and optimising effective paid search and display campaigns. This course is perfect for people who have little or no experience of paid media, such as small business owners or start-ups. You’ll also benefit if you have relatively good knowledge of paid media, such as digital marketers, brand managers, content marketers and marketing strategists.

Course Overview

Module 1 (6 hours)

  • Introduction to Online Paid Advertising – Google AdWords and Bing/Yahoo Advertising
  • Comprehensive Keyword Research using Keyword Planner Tool – target keyword analysis, keywords grouping
  • Importance of Broad Match, Modified Broad Match, Exact Match, Phrase Match, Negative Match keywords and how they work

Module 2 (12 hours)

  • Google Search Network – getting started with Google PPC, account structure overview
  • Managing Multiple Client Accounts – My Client Center (MCC) hierarchy, MCC Account setup
  • Campaign Setup for Google Search Network
  • AdWords Ad Formats & Best Practices – text ads, mobile ads
  • Writing Compelling Ad Copies – Do’s and Don’ts
  • Customer Targeting – AdWords targeting & best practices
  • AdWords Bidding Setup & Budget Optimisation
  • Ad Extensions – Sitelinks, Location, Call, App, Callout & Review extensions
  • AdWords Policies & Quality Issues
  • AdWords Performance Monitoring and Fine Tuning – conversion code integration, advance campaign analysis and best practices
  • Website & Landing page Optimisation
  • Advance Campaign Optimization Tips & Best Practices

Module 3 (3 hours)

  • Display Advertising Overview
  • Display campaign setup
  • Image ads – creation of banners using Display Builders
  • Introduction to Display Planner tool
  • Managed placements
  • Remarketing concepts

Module 4 (3 hours)

  • Introduction to Traffic Analysis Tools – analytics code integration, goal setup and traffic stats analysis
  • AdWords Reports – generating various reports for clients and to analyze campaign performance
  • Overview of Application Program Interface (API)
  • Overview of AdWords Tools and Usage – Ad Diagnosis tool, Change History tool, Conversion code integration
  • Campaign Management through AdWords Editor
  • AdWords Billing & Payments

Practical Classes (15 hours)

  • Class 1 (3 hours): – Hands-on experience on using Google AdWords Keyword Planner Tool, Mock-up test
  • Class 2 (3 hours): Hands-on experience on campaign setup, Mock-up test
  • Class 3 (3 hours): Using Google AdWords Editor, Navigating through Google Analytics and understanding traffic behavior, Mock-up test
  • Class 4 (3 hours): Mockup for the Google AdWords Fundamental Exam
  • Class 5 (3 hours): Mockup for the Google AdWords Advance Exam


Technical: Basic knowledge of Internet Marketing and Search Engine Optimization (SEO)
Academic: Graduate in any discipline, must be proficient in English

Course Duration

2 Months (25 hours theory + 14 hours practical)

Course Fee

Rs. 23,000/- for one time payment
Rs. 25,000/- in two installments

How this course work?

The course is completely entirely online on the Zoom Conference. The course involves:

  • 8 modules (1 per week)
  • 8 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 6 hours of study per week (including reading the course notes, further research and assignments)
  • The first week is dedicated to familiarising yourself with the online learning platform (virtual classroom) and meet the team that’ll support you during this upskilling process. Then in weeks 2-10, you’ll start delving into the learning modules.

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